BrekUp helps people navigate the emotional pain of a breakup by giving them a safe, judgment-free space to express their feelings.
Common patterns found during interviews:
People going through breakups often feel isolated, judged, or like a burden when sharing their pain. Therapy can be expensive and inaccessible. They need a safe, anonymous space to express themselves without pressure or judgment.
Recently broke up after a 5-year relationship. Doesn’t want to go to therapy yet but needs to vent.
Goals
Feel heard, get clarity by speaking things aloud.
Pain Points
Friends are tired, family doesn’t understand.
Tech Habits
Uses social apps daily, prefers privacy.
Struggling silently after a short but intense breakup. Introverted.
Goals
Speak anonymously, listen to others’ stories to feel less alone.
Pain Points
Embarrassed to talk to friends. Doesn’t trust forums.
Tech Habits
Late-night scroller, prefers minimalist UI.