UI/UX Design for BrekUp

BrekUp helps people navigate the emotional pain of a breakup by giving them a safe, judgment-free space to express their feelings.

Empathize

User Research

Common patterns found during interviews:

  • Loneliness and emotional turbulence
  • Repeatedly venting to the same person.
  • Feeling judged or dismissed.
  • Therapy felt inaccessible due to cost or time.
  • Desire for human connection and empathy.
Define

Problem Statement

People going through breakups often feel isolated, judged, or like a burden when sharing their pain. Therapy can be expensive and inaccessible. They need a safe, anonymous space to express themselves without pressure or judgment.

Define

Goals

  • Provide anonymous emotional support.
  • Foster human connection between strangers.
  • Be accessible to all, regardless of income.
  • Reduce emotional exhaustion in friend circles.

User Personas

Ananya

26, female

Recently broke up after a 5-year relationship. Doesn’t want to go to therapy yet but needs to vent.

Goals

Feel heard, get clarity by speaking things aloud.

Pain Points

Friends are tired, family doesn’t understand.

Tech Habits

Uses social apps daily, prefers privacy.

Ravi

30, male

Struggling silently after a short but intense breakup. Introverted.

Goals

Speak anonymously, listen to others’ stories to feel less alone.

Pain Points

Embarrassed to talk to friends. Doesn’t trust forums.

Tech Habits

Late-night scroller, prefers minimalist UI.

Journey Map

Wireframes

Mockups

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