Fittara is a no-code, Shopify-like platform designed specifically for boutique owners.
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Fittara is a no-code, Shopify-like platform designed specifically for boutique owners. It empowers them to create beautifully branded eCommerce websites and gives their customers the ability to try on clothing virtually using 3D avatars based on their own body measurements or selfies.
VoidStarExperience
Pune, India.
As the Product Designer for Fittara, I led the end-to-end design process, translating a bold product vision into a user-friendly, high-conversion digital experience for boutique owners and their customers. This role demanded a blend of strategic thinking, user advocacy, visual creativity, and close collaboration with engineering.
Product Strategy & UX Direction
User Research & Empathy Mapping
Experience Design
UI Design & Design Systems
3D Integration UX
Cross-functional Collaboration
Age
47
Location
Lucknow, India
Education
High School
Family
Lives with husband and two grown children
Sunita has been running her boutique from home for over 15 years, relying mostly on word-of-mouth and loyal walk-in customers. Her embroidery work is beloved for its authenticity, but she struggles to keep up with modern trends in retail. With younger clients moving to online shopping, she’s eager to go digital — if only it weren’t so confusing. She dreams of reaching NRI customers who miss Indian handwork but finds Shopify and Instagram overwhelming.
Age
28
Location
Bangalore
Education
B.Tech in Computer Science
Family
Lives in Bangalore with her husband
Ananya is a full-time product manager working at a fast-paced tech company. She prefers shopping online due to her tight schedule, but she’s often disappointed by clothing that doesn’t fit or look the way she expected. She wants more control and personalization when shopping online, especially for ethnic wear.
Age
42
Location
Surat
Education
Diploma in Textile Technology
Family
Lives with his wife, elderly parents, and teenage son
Sanjay runs a family-owned fabric store in Surat that’s been serving loyal walk-in customers for over two decades. With growing online competition and customer expectations shifting, he wants to modernize their store by moving online. However, his limited tech skills and small team make it challenging to take the digital leap alone.
Age
30
Location
Jaipur, India
Education
Bachelor’s in Fashion Design, Pearl Academy, Jaipur
Family
Lives with her parents and younger sister
Riya runs a small but growing handmade ethnic wear boutique in Jaipur. She’s passionate about craftsmanship and wants to bring her collection to customers outside her city. While she’s comfortable using social media tools like Instagram and Canva, she finds traditional eCommerce platforms complex and time-consuming. She's looking for a no-code solution that lets her build a strong digital storefront without hiring a developer.
Sunita lacks the technical skills and confidence to take her boutique online, which limits her ability to reach a broader audience.
She feels overwhelmed by complex platforms like Shopify, making the transition to digital retail intimidating.
Her manual operations (orders, inventory, promotion) are time-consuming and inefficient, leading to missed opportunities and potential mistakes.
Without a simple, visual way to showcase her handmade suits, Sunita struggles to meet the expectations of modern online customers.
She lacks a support system or trusted team to guide her through the digital transition, increasing her dependence on family members and reinforcing her hesitation.
As a boutique owner, I want to create an online store without writing code, so I can showcase and sell my products digitally without hiring a developer.
As someone unfamiliar with technology, I want a platform that is simple and intuitive, so I don’t feel overwhelmed or afraid of making mistakes.
As a seller of handmade suits, I want to simulate how my designs look on different body types, so my customers can better visualize and choose products online.
As a small business owner with no tech team, I want to manage orders, inventory, and shipping all from one place, so I don’t need to juggle multiple tools or manual notes.
As a Hindi-speaking user, I want the platform to offer local language support, so I can understand and use the features confidently without depending on others.
As a cautious businesswoman, I want the platform to connect me with trusted logistics and payment partners, so I don’t fear getting scammed or losing customer trust.
Drag-and-drop editor with live preview
Auto-layout product grid
Theme presets for aesthetics
Users upload 3-angle selfies or enter measurements
AI generates realistic 3D human model
Garments auto-fit to avatar in real-time
“Try in 3D” CTA
Toggle between 2D gallery and 3D simulation
Add to cart from 3D preview
Track inventory, view orders, upload 3D clothing files
Customer insights & engagement tracking
Custom analytics on try-on conversions
