Ananya is a full-time product manager working at a fast-paced tech company. She prefers shopping online due to her tight schedule, but she’s often disappointed by clothing that doesn’t fit or look the way she expected. She wants more control and personalization when shopping online, especially for ethnic wear.

Sanjay runs a family-owned fabric store in Surat that’s been serving loyal walk-in customers for over two decades. With growing online competition and customer expectations shifting, he wants to modernize their store by moving online. However, his limited tech skills and small team make it challenging to take the digital leap alone.

Riya runs a small but growing handmade ethnic wear boutique in Jaipur. She’s passionate about craftsmanship and wants to bring her collection to customers outside her city. While she’s comfortable using social media tools like Instagram and Canva, she finds traditional eCommerce platforms complex and time-consuming. She's looking for a no-code solution that lets her build a strong digital storefront without hiring a developer.