Taglo is a a collaboration app for social media influencers and brands
Taglo's mission is to revolutionize influencer marketing by connecting brands and influencers seamlessly through AI-powered precision. They aim to create a collaborative platform where creative ideas flourish, meaningful partnerships thrive, and every brand’s story finds its perfect voice.
Taglo
Delhi, India.
As a Product Designer, I built Taglo's MVP from scratch – I took the mobile app through all stages of the UX design process and got it ready for launch. I also designed a brand identity which creates a holistic, consistent representation of their business that aligns with their values and goals.
Design Strategy
Problem Solution
Information Architecture
Empathy Mapping
Usability Testing
User Flow
Prototyping
Wireframes
Competitive Analysis
Visual Design
User Research
User Persona
Social media influencer marketing is a marketing strategy that uses endorsements and product mentions from influencers to promote a brand's products or services.
The global influencer marketing market was valued at $21.1 billion in 2023 and It's expected to grow to $139 billion by 2031.
Yet there is no platform for brands to get the perfect influencer that can represent their brand and also there is no way for influencers to get the brands that they want to collaborate with. It all currently works on cold messaging / DMs.
Taglo is the app where it recommends best influencers that are fit for the brand studying social accounts of influencers using AI algorithms. It also provides a platform where brands can post a marketing project for their products or themselves and an interested influencer can reach them for that particular project. Moreover, it provides platform for influencers to pitch their idea to the brand they want to collaborate with and create content around it.
My design thinking process is a non-linear, iterative method for solving problems by understanding users, challenging assumptions, and creating innovative solutions.
Research . User Interviews . Survey
User Persona . Journey Map . Empathy Map
Brainstorming . Card Sorting . User Flows
Wireframes Visual Designs . Prototypes
Usability Check . Survey Insights . Improvements
Empathize
Qualitative UX research is a research methodology used to answer questions and understand the motivations, thoughts, and attitudes of a target audience. In Taglo UX case study, this research provided rich insights on brand and influencers pinpoints. The process they have to go through during collaborating. These insights won’t have shown up into any quantitative research
Empathize
As an Influencer, if you want to collaborate with a brand, what is your current process?
As an Brand, if you want to collaborate with an influencer, what is your current process?
How much time does it take for a brand to usually find the influencer who is best fit to endorse the product?
What is the process a brand goes through to find an influencer?
Do the collaboration posts happen on time & if no what are the reasons?
How do you track your social media statistics after certain collaborations?
As an influencer, do you have the freedom to choose the brand that you want to work with?
How long does a brand take to respond to you?
The current process for a brand to approach an influencer generally includes 4 steps: Research, Shortlisting and Outreach, Negotiation & Agreement, Content Planning.
It generally takes 1-3 weeks to find right influencer.
Generally, posts happen on schedule, but occasional delays occur due to unforeseen circumstances.
Brands rely on tools like Google Analytics, Instagram Insights, and third-party platforms like Sprout Social or Hootsuite to track post-performance, including reach, engagement rate, impressions, and audience demographics.
Brands usually don’t reply to the cold proposals sent by the influencers.
Age
25
Gender
Predominantly female
Interests
Skincare, ethical beauty, sustainable living, self-care routines
Values
Eco-consciousness, transparency, and authenticity
Elara Wren is a passionate social media influencer focused on sustainable beauty, wellness, and self-care. With a background in environmental studies and a love for clean beauty, Maya uses her platform to promote eco-conscious choices. She’s known for her transparent and relatable content that encourages her audience to adopt ethical lifestyle practices. Maya’s followers trust her product recommendations and value her honest reviews, making her an ideal partner for brands with a strong commitment to sustainability.
It is a mid-sized, cruelty-free skincare brand dedicated to providing high-quality, sustainable products for health-conscious consumers.
Ideate
Once we had a structure in place, we moved onto wireframes where we explored how each screen would be laid out. This allowed us to quickly sketch out different user flows without having to spend too much time thinking about visual design of those screens.
